When most folks think of branding they think of logos, but actually branding goes far beyond just a logo. Branding strategies create an underlying sense of customer trust through planning and consistency, giving a company a common voice. Responsibilities include overall project management, design, production, illustration, art direction, photo styling, photo retouching/manipulation, budgeting, and print buying.
Brand Logos: creation of corporate, retail and non-profit identities
Brand Programs: development of a special program or package with multiple elements (Blue Cross and Blue Shield, Airband, Motiva Select (BCBSTX)
Brand Management: creation of brand standards, as well as working within existing brand standards (Wyndham International, Blue Cross and Blue Shield, and Summerfield Suites by Wyndham).
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